TourismusRegion Baden AG
Since 1 January 2023, TourismusRegion Baden AG (TRB AG) has been laying the foundations for the development of tourism in the cultural and spa town of Baden. Working closely with its partners, it is shaping a vibrant destination worth living in. As a central interface, TRB AG networks various service providers, jointly develops products and offers and markets Baden and the surrounding region in a targeted manner.
The dedicated team at TRB AG works every day to make Baden and the region even better known and to increase the economic performance of the tourism players.
Our Vision
«We are the original spa and cultural city in Switzerland. We are the source of vitality and culture with international appeal.»
Our Mission
We are THE spa and cultural city in Switzerland. We connect our origins with the future: then and now, we harness the flow of energy for conscious healthstyle, vibrant culture, and tangible industrial history. We lay the foundations for tourism development. Together with our partners, we shape a livable and lively spa and cultural city. We connect key players, jointly develop products and offerings, and market Baden and the region.
Our Shareholders
IG Hotels Baden + Region / Verein Kulturaktiv / city com baden / Stiftung Gesundheitsförderung Bad Zurzach + Baden / Grand Casino Baden AG / Eglin Immobilien AG
Our Economic Partners
Stadt Baden / Regionalwerke AG Baden (RWB) / Regionale Verkehrsbetriebe Baden-Wettingen (RVBW) AG / Birchmeier Bau AG
Our Board
- René Kamer, President of the Board TRB AG, VR-Präsident ThermalBaden AG
- Susanne Slavicek, Vice President of the Board TRB AG, Vorstandsmitglied Verein Kulturaktiv
- Werner Eglin, Verwaltungsrat Eglin Group und Vertreter MICE
- Jessica Schmiederer, Präsidentin IG Hotels Baden + Region
- Markus Schneider, Stadtammann Stadt Baden
- Isabelle Strub-Zehnder, Stiftung Gesundheitsförderung Bad Zurzach + Baden
- Christoph Thurnherr, VR-Präsident Grand Casino Baden AG
- Michael Wicki, Präsident city com Baden
Our Management
- Andrea Portmann, Managing Director
