About us

About us
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InfoAbout us

TourismusRegion Baden AG

In January 2021, IG Tourismus Baden & Region was founded as the responsible body for the tourism organization. Its goal was to promote and further develop the awareness and image of the destination Baden as well as to increase the added value in tourism and to maintain jobs and create new ones.

In December 2022, the residents' council of the city of Baden approved the separation of the tourism department into an independent stock corporation. Since January 1st, 2023, the newly founded TourismusRegion Baden AG (TRB AG) has been promoting the culture and spa town of Baden. Day in, day out, the dedicated team is committed to raising awareness of the destination and increasing the added value of the tourism service partners.


Our Vision

«We are the original spa and cultural city in Switzerland. We are the source of vitality and culture with international appeal.»



Our Mission

We are THE spa and cultural city in Switzerland. We connect our origins with the future: then and now, we harness the flow of energy for conscious healthstyle, vibrant culture, and tangible industrial history. We lay the foundations for tourism development. Together with our partners, we shape a livable and lively spa and cultural city. We connect key players, jointly develop products and offerings, and market Baden and the region.


Our Shareholders

IG Hotels Baden + Region / Verein Kulturaktiv / city com baden / Stiftung Gesundheitsförderung Bad Zurzach + Baden / Grand Casino Baden AG / Eglin Immobilien AG



Our Economic Partners

Stadt Baden / Regionalwerke AG Baden (RWB) / Regionale Verkehrsbetriebe Baden-Wettingen (RVBW) AG / Birchmeier Bau AG

Our Board

- René Kamer, President of the Board TRB AG, VR-Präsident ThermalBaden AG
- Susanne Slavicek, Vice President of the Board TRB AG, Vorstandsmitglied Verein Kulturaktiv
- Werner Eglin, Verwaltungsrat Eglin Group und Vertreter MICE
- Jessica Schmiederer, Präsidentin IG Hotels Baden + Region
- Markus Schneider, Stadtammann Stadt Baden
- Isabelle Strub-Zehnder, Stiftung Gesundheitsförderung Bad Zurzach + Baden
- Christoph Thurnherr, VR-Präsident Grand Casino Baden AG (designiert)
- Michael Wicki, Präsident city com Baden


Our Management

- Andrea Portmann, Managing Director


Our Wellness Partners


Our Network Partners Tourism