About us

About us
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InfoAbout us

TourismusRegion Baden AG

In January 2021, IG Tourismus Baden & Region was founded as the responsible body for the tourism organization. Its goal was to promote and further develop the awareness and image of the destination Baden as well as to increase the added value in tourism and to maintain jobs and create new ones.

In December 2022, the residents' council of the city of Baden approved the separation of the tourism department into an independent stock corporation. Since January 1st, 2023, the newly founded TourismusRegion Baden AG (TRB AG) has been promoting the culture and spa town of Baden. Day in, day out, the dedicated team is committed to raising awareness of the destination and increasing the added value of the tourism service partners.


Our Vision

«Baden - your culture and spa town - full of life, diverse, international, with lived hospitality and always surprising.»



Our Mission

We form a strong and dedicated community that is constantly committed to the success and identity of the tourism destination of Baden and the region and to its continuous development. To this end, we work in a committed, mutually supportive and passionate manner to implement our tourism strategy.


Our Shareholders

IG Hotels Baden + Region / Verein Kulturaktiv / city com baden / Stiftung Gesundheitsförderung Bad Zurzach + Baden / Grand Casino Baden AG / Eglin Immobilien AG


Our Economic Partners

Stadt Baden / Regionalwerke AG Baden (RWB) / Regionale Verkehrsbetriebe Baden-Wettingen (RVBW) AG / Birchmeier Bau AG

Our Board

- René Kamer, President of the Board TRB AG, VR-Präsident ThermalBaden AG
- Susanne Slavicek, Vice President of the Board TRB AG, Vorstandsmitglied Verein Kulturaktiv
- Michael Böni, CEO Grand Casino Baden AG
- Werner Eglin, Verwaltungsrat Eglin Group und Vertreter MICE
- Jessica Schmiederer, Präsidentin IG Hotels Baden + Region
- Markus Schneider, Stadtammann Stadt Baden
- Michael Wicki, Präsident city com Baden
- Isabelle Strub-Zehnder, Stiftung Gesundheitsförderung Bad Zurzach + Baden


Our Management

- Andrea Portmann, Managing Director


Our Wellness Partners


Our Network Partners Tourism